OUR MISSION

The Intelligent Adaptive Interventions Lab at the University of Toronto (led by Joseph Jay Williams) studies adaptive experimentation to design intelligent interventions for behavior change. We turn everyday explanations and prompts (e.g., on webpages, emails, SMS) into adaptive interventions by innovating on A/B testing - such as the AdapComp toolkit - and using algorithms that analyze data to deliver better versions to future users. Our work advances machine learning and statistical methods while spanning applied AI/ML, HCI, statistics, psychology, digital education, and mental health.